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A previously distinct retail pattern such as retail and e-commerce, near-field and far-field, physical goods and services, interest and search, etc., is evolving into a fully intertwined and highly coordinated "big retail landscape".
The essence of retail is information, trading and logistics. The reason for the emergence of the "big retail pattern" is that the Internet's potential to rely on traffic capabilities to aggregate information, match transactions, and improve circulation efficiency has been maximized. Next, through technological integration and coordination of different retail formats, to go deep into the upstream and downstream to transform the supply chain and build a more solid circulation system, it has become a hard work to compete.
Ali, Pinduoduo, JD.com and Meituan's investment in industrial belts, production warehouses, logistics and warehousing, agriculture and hardware technology originated from this.